Keywords And Their Importance
Keyword density and positioning are important areas of search engine optimization. The search engine spiders will scan a page with certain algorythms to determine what the topic of the article, report, or white paper is referring to. This is basically done by totaling up all the nouns and pronouns, picking the most used and clasifing the relevancy of the article. This is how they determine the "keyword" that your article is written about. The search engines then place this keyword relevant article in the results pages of that particular SE.
Why Keywords?
Your keyword should be placed a few times in random areas of the body text of your articles. This usually occurs without effort when you write about a specific subject. You will mention the subject at least one time per paragraph thus defining the reletive keyword for the article, report or white paper. Without mentioning the keyword enough times, the search engines will not be able to determine what the article is written about.
Over Doing The Keyword Thing
It is very important not to over do the keyword to the point that the written article sounds stupid. The term "keyword stuffing" is when someone purposely overloads their article with the same keyword, trying to get a higher search engine rank because of relevancy. It's pretty obvious when stuffing is going on, it doesn't take a rocket scientist to notice it and the search engines spot it right off. When the SE's determine that you have stuffed your article, they will delist the article and possibly blacklist the rest of your site as well. If it looks like the keyword is in your article to many times, try to come up with synonyms for it to make the page flow better without repeating the word.
Keyword Density, How Does It Work?
Keyword density the times your word is presented in your article, report or white papers. Most people try to use a % to figure out just how often they put a keyword in each article. An example would be if you had a 400 word article or report and want to obtain a key word density of 4%, you would want to have the word on your page exactly 16 times. Or basically 4 times in each of the 4 paragraphs. there are many ways, including softwares that will show you the keyword density of an article and there is no perfect number. It depends on what works for you and what gets you the better rankings for your articles. Every webmaster has their own density they prefer to achieve due to past results.
What IsThe Best Density?
Typically I try to achieve around 3%. sometimes more, sometimes less, just depends on the article or report. Sometimes it's hard to get 3-4% when writing white papers and specialized magazine articles. Don't worry about it, the SE's programs are smart enough to tell what an article is written about with the use of LSI (latent symantic indexing). LSI in a nutshell is related keywords. The keyword "article" has LSI of: Paper, essay, report, magazine article, white papers and the plural of the words also. (see I was able to "stuff" a little just by mentioning this!).
It is important to structure your keywords in your articles to have an hourglass shape to it. In other words, more in the first and last paragraphs than in the middle. typically when someone is describing a subject, they will speak about the item right off, then go into specifics, then give a conclusion aboiut the subject. Thus giving the hourglass effect of your keywords in the article.
To Write Properly, You Need The Proper Tools (unless your a freakin' genius!), Go To
Top Shelf Article Writing, Check Out The Tools And Stop By The Freebies Page For A No Cost Starter Package. Sign-up For The Free Newsletter At Top Shelf Articles!
Friday, June 15, 2007
Thursday, June 14, 2007
How To Write An Article That Will Get Published By Someone Other Than Your Mother
When writing articles and content, be sure to haveyour readers "interest" in mind.
Research has proved that the majority of Internet readers are likely to breeze over the content to find the specific information they are searching for and are rarely reading the page from top to bottom.
You should structure good titles, many subtitles, and use bullet points to assist your readers while they scan your page.
Many people simply scan a pages subtitles to quickly determine whether they want to continue reading the article or go on to another page. Surfers prefer a site laid out like this so it's easier to use, therefore encouraging them to return to your site regularly in search of more content.
The more often your readers come back, the more chances you will have for them to access other affiliate links, adsense ads and pay per lead advertisements.
It is very important to create your articles in a structured manor, or have articles written this way, so your site visitors will not leave your page screaming in pain.
Properly written articles should keep them around long enough to click on something or at least capture their interest long enough for them to understand your brilliance!
Writing your articles in the organized manor as recommended will entertain and encourage your visitors to return thus enabling the full monetization of yoursite.
Well written content will get some viral action, or word of mouth action. People tell other people about great sites. You know this, I am sure you have emailed at least one person with a web address about something you thought was great.
If your articles and content are borrowed, poorly structured, rambling, or not quite on topic, bye, bye viral! It will really put a smile on your face when you browse around your favorite social bookmarking site and see that others have bookmarked YOUR site as a "great site".
I know I was elated when I found three postings of my site in Del.icio.us and I wasn't the one that posted them!
Write every article like you mean it, put some heart and soul into it. A little humor helps too. Don't makeyour content read as if it were a service manual! The most popular sites on the web didn't reach that status by being poorly written or boring. Liven up the party a little. Show some enthusiasm.
If you have absolutely no passion for the subject you are writing the articles for.....it will show. To avoid this I suggest hiring a professional to write your articles and content for you. Ghostwriters get anywhere from $15-$30 per 500-700 word article.
Hint, hire out multiple articles at once to get a better price provided you have worked with the ghostwriter before and like their writing style.
Google has decided that duplicate content will be measured down to the sentence so at all costs avoid duplicate content like the plaque. If you are using an article writing software that goes out on the web and collects sentences from many different articles, you will still have to change a few words in every sentence in order to avoid duplicate content.
In conclusion, write it with passion, keep it upbeatand enthusiastic, KNOW YOUR SUBJECT or hire someone to do your article writing for you. Use free articles from directories for ideas, research or to compliment your level of expertise. Get a free duplicate content checker like dupefreepro.com has to make sure your articles have not been used before and you will receive the rewards of free search engine traffic.
For the resources that professional writers use, go to http://www.topshelfarticles.com/Professional_Article_Writing.html
and pick up the tools to start your publishing career.
Your Mom won't be the only one publishing your articles once you start using the right tools!
Research has proved that the majority of Internet readers are likely to breeze over the content to find the specific information they are searching for and are rarely reading the page from top to bottom.
You should structure good titles, many subtitles, and use bullet points to assist your readers while they scan your page.
Many people simply scan a pages subtitles to quickly determine whether they want to continue reading the article or go on to another page. Surfers prefer a site laid out like this so it's easier to use, therefore encouraging them to return to your site regularly in search of more content.
The more often your readers come back, the more chances you will have for them to access other affiliate links, adsense ads and pay per lead advertisements.
It is very important to create your articles in a structured manor, or have articles written this way, so your site visitors will not leave your page screaming in pain.
Properly written articles should keep them around long enough to click on something or at least capture their interest long enough for them to understand your brilliance!
Writing your articles in the organized manor as recommended will entertain and encourage your visitors to return thus enabling the full monetization of yoursite.
Well written content will get some viral action, or word of mouth action. People tell other people about great sites. You know this, I am sure you have emailed at least one person with a web address about something you thought was great.
If your articles and content are borrowed, poorly structured, rambling, or not quite on topic, bye, bye viral! It will really put a smile on your face when you browse around your favorite social bookmarking site and see that others have bookmarked YOUR site as a "great site".
I know I was elated when I found three postings of my site in Del.icio.us and I wasn't the one that posted them!
Write every article like you mean it, put some heart and soul into it. A little humor helps too. Don't makeyour content read as if it were a service manual! The most popular sites on the web didn't reach that status by being poorly written or boring. Liven up the party a little. Show some enthusiasm.
If you have absolutely no passion for the subject you are writing the articles for.....it will show. To avoid this I suggest hiring a professional to write your articles and content for you. Ghostwriters get anywhere from $15-$30 per 500-700 word article.
Hint, hire out multiple articles at once to get a better price provided you have worked with the ghostwriter before and like their writing style.
Google has decided that duplicate content will be measured down to the sentence so at all costs avoid duplicate content like the plaque. If you are using an article writing software that goes out on the web and collects sentences from many different articles, you will still have to change a few words in every sentence in order to avoid duplicate content.
In conclusion, write it with passion, keep it upbeatand enthusiastic, KNOW YOUR SUBJECT or hire someone to do your article writing for you. Use free articles from directories for ideas, research or to compliment your level of expertise. Get a free duplicate content checker like dupefreepro.com has to make sure your articles have not been used before and you will receive the rewards of free search engine traffic.
For the resources that professional writers use, go to http://www.topshelfarticles.com/Professional_Article_Writing.html
and pick up the tools to start your publishing career.
Your Mom won't be the only one publishing your articles once you start using the right tools!
Wednesday, June 13, 2007
The best article writing software
The Article Wizard Pro Series is a professional grade writing tool. If you want the best I've found as far as ease of use, versatility and quality results. Be sure to watch the videos ( links to videos are about the middle of the page), they show how easy the software is to use and the professional results you can expect!
I use this article writing software on a regular basis, it's not every day I'm able to sit down and crank out a 500-700 word article off the top of my head. With this software I can come up with the base article and elaborate from there. Often times this software will produce an article that barely needs any editing.
Yes, it's pricey but if your online presence depends on it, then it's priceless!
Jonathan Leger is the creator of this software and he does have a stepped down model that is more affordable called Instant Article Wizard, so if the professional article writing software is going to get your car repossessed than I suggest the lesser cost model. Don't get me wrong, it still is a great piece of article writing software, just with a few less features.
Next post will be about PLR articles and what their value is to the avid bum marketer.
Be sure to check out my site at Article Writing Tips
I use this article writing software on a regular basis, it's not every day I'm able to sit down and crank out a 500-700 word article off the top of my head. With this software I can come up with the base article and elaborate from there. Often times this software will produce an article that barely needs any editing.
Yes, it's pricey but if your online presence depends on it, then it's priceless!
Jonathan Leger is the creator of this software and he does have a stepped down model that is more affordable called Instant Article Wizard, so if the professional article writing software is going to get your car repossessed than I suggest the lesser cost model. Don't get me wrong, it still is a great piece of article writing software, just with a few less features.
Next post will be about PLR articles and what their value is to the avid bum marketer.
Be sure to check out my site at Article Writing Tips
Saturday, June 2, 2007
How to write professional looking articles for internet marketing and backlinks
The Net Reporter is a continuity site that is run by Jim Edwards, the absolute authority on article writing. In this site you will not only learn article writing but an outrageous amount of other things. How to build websites and monetize them, niche market research, mechanics for a number of things, to much to list here. I am a member of this site, and I wouldn't recommend it if I am wasn't using it myself!
Since being a member of The Net Reporter I have gone from zero sites and equal income, to many sites and an income that gets praises from the wife! Right now we are going through a series of webinars about Google Adwords. The series started at the basic level and has grown from the initial 3 to closer to 5 webinars because of the depth in which Jim Edwards continues to dig into the technical workings of Adwords.
We learned the basics(I thought I knew the basics but I still learned alot) of course how to setup an account, then we went into how to write ads that get clicks, then how to find keywords that litterally NO ONE was bidding on just by rethinking the process. After the webinar I went to Google an started another campaign using the techniques learn and man, it is starting to ROCK!
With only 2 of the webinars under my belt, I am positve that the information presented will easily save me the entire cost of the course from now on. The webinars are posted in the site for viewing at a later time if you cant make it live.
If there was only one resource that I was allowed to keep for any reason this would be the one.
Yes, it's kind of pricy untill you start learning all that there is to offer in the site. Jim gives great support through the help desk and live during the webinars.
Since being a member of The Net Reporter I have gone from zero sites and equal income, to many sites and an income that gets praises from the wife! Right now we are going through a series of webinars about Google Adwords. The series started at the basic level and has grown from the initial 3 to closer to 5 webinars because of the depth in which Jim Edwards continues to dig into the technical workings of Adwords.
We learned the basics(I thought I knew the basics but I still learned alot) of course how to setup an account, then we went into how to write ads that get clicks, then how to find keywords that litterally NO ONE was bidding on just by rethinking the process. After the webinar I went to Google an started another campaign using the techniques learn and man, it is starting to ROCK!
With only 2 of the webinars under my belt, I am positve that the information presented will easily save me the entire cost of the course from now on. The webinars are posted in the site for viewing at a later time if you cant make it live.
If there was only one resource that I was allowed to keep for any reason this would be the one.
Yes, it's kind of pricy untill you start learning all that there is to offer in the site. Jim gives great support through the help desk and live during the webinars.
OK enough plugging for now, other than,
- if you want to step up to the professional level of article writing,
- learn how to get as much traffic to your sites as you want,
- master the techniques of niche research,
- be able to make stunning websites in an hour,
- get the skinny on affiliate marketing,
- learn the finer aspects of search engine optimization,
- learn all you will need about Adwords & Adsense,
- and rub elbows with some of the brightest minds in the internet marketing circut in the private forum,
Then click on the link and sign up for the ride of you online career life!
Go To ===> The Net Reporter <=== and change your life!
Since being with The Net Reporter I have gotten Expert status as an article writer at over 30 directories and learned that traffic is something I can control at will!
OK now I'm done...........untill the next post!
Brian Ankner
Subscribe to:
Posts (Atom)
