Thursday, August 26, 2010

Where Marketing And Copywriting Converge

By Brian Layne

Imagine your competition breaking in to your encrypted network to steal your strategic business plan. But if your marketing was doing things right, all your competition would need is your best sales letter. Why?

Because quality copy will hone into the essence of your business strategy by exposing the right message that reaches the heart of your target market. Demonstrating their buying process. The motivating factors that get them to buy. The features that help place your product BEYOND what the competition can or will provide. The wording that enraptures the market's most valuable customers for maximum life time customer value. And much more.

However: Your competition will find it near impossible to replicate. Why? Because copy is never a collection of creative wishful thinking. Rather, copywriting done right will blend your company's genuine advantages with irresistible brand strengthening benefits though a compelling personal brand story. Your competition can not compete on those grounds.

What Are Your Marketing Objectives? A good copywriter can near effortlessly reel off high quality copy for short-term gains by evolving pre-existing collateral. But beyond that short-term promotional sales uplift, copywriting can 'get at the roots' of your business strategy to support a sustained and 'irresistible' competitive advantage. In Marketing Due Diligence, McDonald, Smith and Ward explain: "Market definition should be described in terms of a customer need, in a way which covers the aggregation of all the alternative products or services that customers regard as being capable of satisfying that same need."

Legendary copywriter Gene Schwartz put it thus: "Your markets sophistication depends on how many similar products, and how many competing ads... the goal is to be at exactly the right place, at the right time, with the right gadget or gizmo - To discover, intensify, and revitalise the desires held by a market. To focus those already existing desires onto a particular product."

The more your copywriter uses a crystal clear copy platform which defines the target audience, the more your advertising will produce high-performance results.

Here's where marketing and copywriting come together. Your copywriter must understand the essence of your company and product to build brand preference and response 'inside the mind' of your target audience.

"Positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. Perhaps yourself. But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect." - Positioning - The Battle For Your Mind, Al Ries and Jack Trout

Consider beer. First there was just beer. Brands like Miller, Schlitz, Heineken and Carlsberg. Which to choose? But then came Miller Light. A new market category was instantly formed for the market segment concerned about calories and weight. Miller created and owned a new market category. How can your company create and own an entirely new market category?

Your Product Positioning Statement - To really empower your copywriter, work together to select a suitable company/product positioning statement for the brief. Something to the effect of: My product helps [whom?] do [what?], [when?], better than any other product in the world by [how?]. With strong product positioning, your copywriter can produce rock-solid sales messages for you.

About the Author:

#end

Powerful Article Rewrite Software Tool For PLR Articles

By Todd Harmons

Why do you write articles online? To make money or for fun? Do you get tired of seeing other people make money with writing articles? Do you wish you make the article writing process easier and less time consuming. I would encourage you read the rest of this article rewriting blog to see how I learned how to use PLR articles effectively in my article marketing campaigns.If you're like me you in all likeliness have gobs of 'PLR' content lying around on your computer. It's easy to get in the habit of joining membership websites and downloading everything they have to offer, just because it's there. After all you bought it, so you might as well take advantage of it.

But when it comes time to tweak and rewrite those articles, you'd truthfully rather do anything but that!

Well, I have marvelous news for you. Rewriting articles just got a great deal less complicated!

I've found a unique software system that produces rewriting articles an complete breeze! And unlike most other article rewriting systems that are "a breeze" to use, this one produces articles that people will actually want to read, and it will do it all very quick!

Do I have your attention now? WordFlood could just be the perfect article rewriting tool. It's powerful, simple to use, and currently being offered at a very special price!

But don't take my word for it. Download a free fully-functional 2 week trial run by clicking on the link below and see for yourself! If you have anything to do with rewriting articles, then you're gonna enjoy this little rewriting tool! For more information visit WordFlood. You could improve your article writing results immensely using a article rewriting software program like the WordFlood Rewriting Program.

About the Author:

Saturday, August 21, 2010

Significance Of Trademark In Cyberspace

By Alex Finn

Any discussion on the requirement of trademark laws in cyberspace invariably leads to the necessity of trademarks for domain names. This is quite crucial in light of the fact that your domain name conveys your identity and also highlights your services to the consumers.

A domain name that is protected by trademark not only helps you to sue persons infringing your mark and making use of it as their personal mark but also protects you from being perceived as the owner of their website that might be making use of an exact or deceptively similar domain name as yours.

However, you should undertake a search on the database of domain names to see if your proposed mark is violating any of the already existing ones. The search must include a close study of marks that are quite similar in spelling, sound or even meaning to the domain name you have chosen for your website. You should file an application for registration only after you are certain that your trademark is distinct enough to avoid any possible violation.

For this objective, it is advisable to take help of a lawyer, preferably a cyber law specialist, who also has a comprehensive knowledge of trademark laws. This can go a long way in preventing future conflicts related to possible infringement.

You must take into consideration the fact that the domain name that you want to trademark must be more than an ordinary web address to draw users to your site. It must be an identity that differentiates your services from others.

Other than domain names and their possible violation, keyword infringement is a new problem in cyberspace, wherein original trademarks are lifted and used as keywords in ads put up through Yahoo, Google, and MSN, with the obvious purpose of creating a misunderstanding and confusing among the customers.

If the promotional ads help in boosting the sales of the trademark owner, it is not a violation but the problem arises when the infringer starts using such ads for promoting his own product for a commercial advantage.

About the Author:

#end

How To Hire Article Writers

By Davion Wong

If you feel like you do not have that much time to compose your own essays for your website, then it can be a very good idea if you are going to hire article writers. This way, you will no longer have to compose yourself and you are also assured about the quality of the content of your site. And if you want to produce more essays to improve the traffic that is being generated towards your site, then you might want to consider getting a few people to compose for you.

It is very easy to hire article writers because there are a lot of people who have the capabilities to create very good essays. However, you also need to remember that this is not a very simple task because the success of your business totally depends on this one. Although you may have hundreds of applicants, it is necessary that you pick only the best.

If you are going to hire article writers, you have to make sure that you are going to get only the bets. Of course, it is necessary that they know how to compose essays, reviews, and commentaries. This is very important because you do not want to get someone who is not skilled with these kinds of things. They should also know the basic grammar and spelling rules.

It will also do you good if you are going to look for someone who knows your niche. This is much better because you are assured that he knows what he is dealing about. But if he is really not that good with your niche, then it is enough that he knows how to research.

It is also necessary for you to look for someone who can adapt to varying styles, themes, moods, and format. They should be flexible enough as it is very important that your site is not one-dimensional.

Of course, you should also never forget to see to it that they can meet deadlines. This is very important because you do not want to pay someone who is constantly delayed in submitting his work. The deadlines will actually depend on your agreement.

And lastly, if you are going to hire article writers, you should also make sure that they know your goals. This way, you are assured that they will be able to convey your message more accurately.

It can be very beneficial if you are going to hire article writers but you have to be certain that they are really fit for the job.

About the Author:


Thursday, August 19, 2010

10 Article Writing Keys For Newbies

By Alfred Lancer

This article on the 10 (no, 11... yes, 11) tips for newbies is not written from the catbird seat point of view of the article host or database manager. Rather it is by and from the perspective of an author who remembers the early misgivings. It is written especially for the beginning article writer. The Tennessee Mountain Man has written and submitted hundreds of articles for publication to thousands of article hosts and database managers and still finds Article Writing his nemesis.

1. Necessity vs Desire:

Articles and Blogs are necessary in today's scheme of search engine indexing. Not what the newbie wants to hear. Just remember what the Bible says, "there has nothing over taken you that is not common to man". That's right! All of us hate article and Blog writing at times, and some of us dread the journey to pen and paper (or keyboard as the case may be) all the time. Many a webmaster would call them "a necessary evil" as they are not generally anyone's best liked house keeping chores.

2. Just Start, It Gets Easier:

First it is sometimes difficult to get a subject or theme and to get the first couple of lines scribbled down. The Tennessee Mountain Man knows authors who literally get sick thinking about the process. Lighten up. Once an author has a starting point and gets passed the initial thoughts, article and Blog writing usually goes fairly smoothly.

The main thing is that you get started. Pick a subject you know something about and just start. You will be pleasantly surprised at just how easily ideasflow. Don't assume everyone knows what you know. They don't. Will Rogers once said, "all men are ignorant, just on different subjects". And, so it is!

3. Good vs Perfection:

Your old English comp professor is not looking over your shoulder. This paper does not have to be perfect. That is not to say it does not have to be on point or to say that it does not have to be correct. It does or at least it should be. But, perfection is not the goal and is, in fact, seldom possible. Too much detail and you run the risk of losing your reader on several levels. Too long and most readers simply don't have the time or interest to wade through the material regardless of how important it is.

4. Blog Length vs Article Length:

Most publishers want a minimum of six hundred (600) words per article - some will let you slide with four hundred (400) words. Blogs can be much smaller. Blogs can and maybe should support appropriate pictures and embedded links.

Just don't over do it. Too gaudy or too slow to load and you have wasted your time, ticked off a potential reader, and probably upset a host who can ban you from their publications. Articles, on the other hand, typically cannot carry these extra touches according to the requirements of most publishers.

5. Format:

Prepare your article in American Standard Code for Information Interchange (ASCII) format. There are many tools from which to choose to get the job done. A search for 'free ASCII editor' or for 'free plain text editors' will provide one with a multitude of free options. Word Press is a popular choice. If all else fails simply use notepad to turn out your masterpiece.

6. Spelling and Grammar:

Once you have your article or Blog run it through a good spell checker and a good grammar checker. Microsoft Word works well for these purposes. Just don't use the MS Word copy for publication of your article. Rather use it's suggestions to make any necessary corrections to your plain text copy. The MS Word copy will work for Blogs although the Computerman prefers other editors.

Just like the days when you were pushed by Profs, you will find Article and Blog writing skills become easier with time and practice.

7. Publish and Announce:

Once your Blog is ready you may want to use some automatic tools to publish and announce it. First do a search for Blog hosts and select those which best suit your needs. Join one or more and publish your Blog there. Then search for Blog announcers and rss announcers and use them to get your Blog noticed.

Now that you have that out of the way find an article wizard that will post your Articles to free publishers. You can post them one at a time by hand if you are really bored and have absolutely nothing else in life to do. Using an automatic poster you can publish to hundreds of hosts in an hour or so. The only way to go.

8. Patience:

Now, have some patience. Here is where you lose control. Many of the men and women who host articles are timely and your articles will be reviewed within twenty-four (24) to forty-eight (48) hours. But, many others will be days and weeks down the road therefore never date an article - a sure way to get rejected.

9. Rejection - "sorry your article has been declined":

Be prepared for most hosts to reject your articles. Do not take it personally. It usually has little to do with you or your article.

Some databases routinely reject articles for spelling errors when there are none or where there is more than way to spell a word. And, just as in any other endeavor some hosts are simply too lazy and get so far behind, the easiest and fastest thing to do (and perhaps the only alternative) is to reject everything. You will learn who these are over time.

Then there are those who run your articles through the sausage grinder and if they find certain words, irrespective of how they are used, your article gets no farther. These are the people who can't publish the Holy Bible because it contains words that offend them or their readers. Don't worry about these folks who are so heavenly minded they are of no earthly use.

Remember, just as in everything else in life, for every rule there is an exception

10. Keep the faith, and keep cranking out articles:

Since most authors, especially newbies, prepare only one copy of an article against the advice of most seasoned authors it is important that the newbie keep his chin up - keep the faith. That will be easier as more and more of your articles are accepted and published driving visitors to your website while creating those all important back links.

It is not necessary that every host to accept everything submitted to them. After one or two hosts publish your article on any given subject, the search engines tend to penalize you anyway by ignoring additional postings. This is close to spamming and while it could help someone find you, it probably won't. It is not necessarily, the more the merrier. The additional listings will not increase your page rankings or links reported by the search engines. It is more important to get published by hosts with the highest Google page rank possible.

Now, one BONUS TIP for you: Along with "the rejection slip" will usually come a suggestion on how to "fix" your article and a request that you resubmit it. Don't waste your time. While trying comply with one database manager's request you could have written a new article from which you get much more punch. Enough publishers will pick your article up so move on and save yourself some time and heartburn.

Everybody has a thought or idea at least once a day usually at the most inopportune time. How many good ideas have you lost because of waiting? Don't procrastinate! Go! Capture that thought before it is gone forever.

About the Author:

Tuesday, August 17, 2010

Collection Letter Writing In Plain English

Usually the best first approach to debt-collection letters is a reminder. If the reminder to pay doesn't work, you may need a follow-up letter. Occasionally, when all else fails, you may need to send a final demand letter that explains what will happen if you don't receive payment.
Checklist

1. Remember that your aim is to recover the debt and keep the customer.
2. Check the amount is right and it's still outstanding.
3. Use a firm but friendly tone.
4. Do not apologize for asking for what is due.
5. Decide how to persuade the reader:

* Benefit to customer
* Fair play
* Easy way to pay
* Penalty
* Legal action

6. Use one of these letters:

* Short reminder
* Follow-up letter
* Final demand

7. Show you are confident they will pay.
Reminder

If a customer has not paid your invoice, the first letter should be a polite reminder. Use a short, natural message to remind the customer and either send a copy of the invoice or provide the information they need to know what to pay.

Use a simple, short message to remind the customer to pay the account now. Often printed on a copy of the invoice or statement, a short card or the shortest of letters is the best approach.
Follow-up Letter

The follow-up letter needs stronger wording that doesn't offend the customer. The best approach is to appeal to the reader's sense of fairness and to give a reason for paying. From the customer's viewpoint, the reason might be to offer an easy way to solve the problem, to avoid a poor credit rating, or to avoid having to pay cash for future orders and so on.
Final Demand Letter

Your aim is now to collect the money due. Don't be afraid of upsetting the reader. You can even threaten legal action. If you do make a direct threat, do not back down. Decide on your approach:

* Sanction
* Legal action
* Debt-collection agency

Whatever strategy you use, make sure you leave room for the customer to pay the debt.

Grammar Software for Collection Letter

StyleWriter is a Word add-on. You click on a button and in seconds it has checked the whole document for the three main obstacles to understanding: long sentences, passive verbs, and hard words. It gives the document a score for the first two, and an overall score for clarity. It is a good choice for plain english writing.

If you need english grammar checking, whitesmoke grammar checker will be suitable for your colllection letter writing

About the Author:

Monday, October 26, 2009

30 tips for ebook writers and authors

Section 02: Generating Ideas and Research


So, you know what "topic" to write about, but how do
you come up with WHAT to write about that topic? You
may have identified "making money" as your topic, but
what will you write about "making money"? Will it be
Internet related? Stocks and bonds? Direct mail? Home-
based business? Fundraising?

And when you narrow it down to the actual subject, what
kind of information will you share in the eBook?

That's what this section will hopefully help you to
decide by exploring some ways to generate ideas and to
do some research.

6. Brainstorm To Get Other Folks' Ideas. Whether you
get family members, a group of friends, or other
writers together, brainstorming is a wonderful way to
beat Writer’s Block. When you are stuck, make
brainstorming fun. You can sit and just start throwing
ideas out or make a game by putting ideas in a hat and
then passing it around to read or act out.

We call this a "mastermind" session. And you'd be
absolutely amazed at how productive it can be. Folks
throw out ideas that you never even thought of. They
offer opinions that you weren't even close to
considering. Why? Because they think differently than
you do. And that can be a good thing.

Are you having trouble generating ideas for your eBook,
or expanding upon what you are already writing about?
Get a group of folks together (or even ONE person is a
start) and ask questions. Explain what you are writing
about and ask for suggestions, ideas and opinions.
Voila -- with the wave of a magic wand, you've got more
ideas and a fresh perspective to write from.

I know. I know. When I say "research" you envision some
guy up late at night with fifteen books open, 5 empty
Coca Cola cans (he needs the caffeine to stay awake!)
and an anxious look on his face.

Research scares the heck out of most folks. It sounds
too much like doing a term paper for a trigger happy
high school English teacher with a red pen in her hand!

But, it doesn't have to be that way. Let's look at some
(slightly less painful) ways of getting ideas for your
eBook.

7. Use Childhood Memories. Here's a great exercise. Sit
down with a pad and paper and start writing down
childhood experiences. Start with a specific age and
think about the school attended at that time, the
friends you hung around, the style of the clothes you
wore, a favorite pet, anything you can. You will be
amazed at how many ideas you can develop that can be
useful to you in writing, or that spawn other ideas for
your eBook.

Just as you revisited your own childhood, talk to other
family members or friends and ask them to share stories
about their upbringing. For example, one writer asked a
close friend from Israel about her experiences as a
child during World War II. What unfolded was a
wonderful story of determination, as the friend shared
how her family had withstood persecution and survived
horrible ordeals. Just like that a new chapter to an
eBook was added, "How to Overcome Opposition: 7 Secrets
From A Survivor."

Wow -- it's amazing how looking at childhood memories
(and ALL past experiences) can be used to develop ideas
for use in your eBook content.

8. Listen. Listen to people. Whether you're shopping,
at the job, or in the gym, listen to what people are
saying. What subjects are being discussed? What seems
to be important to other people? Many times, you will
get ideas based on everyday discussions. Having good
listening skills is a huge benefit to writers.

Don't forget the kids. Kids are innocent and provide a
sincerity that is often missed with adults. If you have
children of your own, nieces or nephews, or friends
with smaller children, sit down and just talk to them.
Believe me -you will hear all kinds of things that will
soon get you out of Writer’s Block. They possess such
great imaginations that they will actually help yours
kick into high gear.

Attend a workshop. Listen to a teleseminar or
conference call. Sit in on a class. Do an interview.
Absorb information that other people are sharing and
extract IDEAS that you can use yourself.

9. Analyze Data. Conduct some analysis with people who
can contribute to the topic you are writing about. Do a
survey. Take a poll. Ask questions. Have them ASK YOU
questions. Compile all of the information and you've
got even more ideas for writing your content.

For example: I know of a marketer online who wanted to
put together an eBook for newcomers to the web to help
them learn how to do business online. He had a half
dozen or so ideas about what to share, but that was
all. He knew that "newbies" have a lot more questions
than that! But, he didn't know what they were -- being
an EXPERIENCED web marketer, he took a lot of "basic"
things for granted.

So, what did he do? He sent a SURVEY out to people on
his newsletter list and the lists of his online
marketing friends. The result: Over 200 questions that
newbies wanted answered! That's around 195 more "ideas"
than he started out with. And that's also a GREAT way
to come up with new ideas...ask questions and have
folks ask you questions.

10. Watch TV or Movies. TV is another source for ideas.
As you know, television covers anything and everything
and if you're struggling with Writer’s Block, there
will be something that will help spur your mind into
action. With 598,000,281 different stations to watch,
you're bound to find something helpful! :o)

If you want to write an eBook on snakes, sit down and
watch the Discovery Channel. You will gain a ton of
important information and once again, you can determine
what wasn't covered. If the show covers the detailed
information on the top 10 venomous snakes in the United
States, why not do research on the next five. Ideas are
often found by using the ol' remote control!

11. Play The Alphabet Game. Here's another great idea
generator exercise. Starting with the letter “A” in the
alphabet, literally start thinking of events, places,
people, items, verbs, etc., that start with that
letter, which are related to your eBook topic. The goal
is to go all the way to “Z.” This is a great way to
shake loose Writer’s Block.

For example: if you are writing an eBook on internet
marketing, here are some ideas...
A = affiliates
B = build a list
C = conversion
D = digital products
e = ezine
f = follow-up
g = google.com

And you would complete that all the way through Z. Do
you think any new ideas could be generated from such a
list? Of course! Try it -- you can thank me later.

12. Conduct Interviews. Find some interesting people in
your church, school, work, or even family and friends
who have had a unique experience in life and conduct an
interview with them. Sometimes we think we know someone
well until we take time to talk to him or her – really
talk. For example, one young woman interviewed her own
mother. She thought she knew everything about her and
her life but during the course of the interview, she
discovered cherished pieces of her life that she didn't
even know existed.

Her own mother had her ears pierced at age eight, in
1935, by Chief White Feather, the grandson of Chief
Sitting Bull. He lived in Indiana down the street from
her and took a real liking to her. The daughter had no
idea! Interviews will unearth all types of buried
treasures. And look for EXPERTS in your field of
interest. Ask them a handful of questions and then use
the entire interview as an actual part of your eBook.
That's what I did with Eye-Popping Popups.

I asked a half-dozen prominent web marketers how they
were using popup windows to make sales. I gave them 10
questions and then published their exact responses in
the eBook. It ended up giving me about 20 pages of FREE
content, and free publicity for them.

Until the next post.....
Brian Ankner (non-guru)

Monday, October 19, 2009

30 Tips For Article Writing And Writing Ebooks

Writing Isn't Nearly As Hard As You Think.....

If You Know A Few "Tricks of the Trade" People write
for a variety of reasons. Some because it’s a deep,
heartfelt passion and others because they enjoy the
challenge. Still others write because they want to make
a name for themselves.

And then, there are folks that write......to make some
money! Like me. :o)

No matter what the reason, writing is a talent, whether
blessed with natural ability or developed through
writing courses and workshops. Looking back in history
at some of the greatest writers known to man such as
Shakespeare or Edgar Allan Poe, or to the novice writer
just starting to put pen to paper, all writers
experience the same things:

• Every writer struggles at one time or another with
writer’s block.

• Every writer longs to find what to write about in
order to be successful as an author.

• Every writer must learn to be organized and take
action to complete their assignment.

• Every writer needs to be motivated, inspired, and use
unique methods for developing new ideas.

• Every writer wants their creativity to be tapped into
and released for their readers to enjoy and learn from.

• Every writer has a goal of providing some kind of
useful information for others to benefit from.

And the list could go on.

There are a LOT of eBooks available that explain "how
to write an information product." Here is one, Turn
Words Into Traffic (OH, my God, yes that is an
affiliate link please don't fine me internet police!)

But, there are few that cover WRITING TIPS that
actually aid eBook authors in WRITING THEIR MATERIALS
and helping them through the common struggles and needs
that all writers experience.

That's why I wrote this report. And that's why you are
here. I want to provide writers, from all levels and
writing styles, with some unique and traditional
methods to become the best writer possible.

And you want to BECOME the best writer possible. It's a
journey we'll take together.

I'm about to share with you 30 Writing Tips for eBook
Authors. Regardless of what your goals are for writing
an eBook, these ideas are guaranteed to make the
WRITING of your eBook easier and better.

Let's begin by looking at WHAT to write about...

Section 01: Hot Topics To Write About

Everybody wants to know WHAT to write about. What is it
that people want to read? What are the "hot topics"
that you know will generate some interest if you write
about them.

Even though the Internet has changed the face of the
world -- how we shop, communicate, do business,
research and just about everything else -- it hasn't
changed what we WANT. There are classic (and absolutely
TIMELESS) topics that are always going to be hot
topics.

Here are five of them. If you want to know WHAT people
want and WHAT you should write about, then find
something related to these topics...

1. Making Money. This one ain't ever gonna go away.

You can just go ahead and etch it in stone, it's here
for the long haul. We all want to make money (if for no
other reason than to be charitable and give it away to
someone else) and some of us (I won't mention any names
:o) are half-crazed for information on how to make
money.

If you can show people how to make money (in a legal,
moral way, of course) I can assure you, they will buy
it. I guarantee it. Internet marketing / doing business
online eBooks are some of the hottest information
products available anywhere in the world. And for good
reason. People want to make more money. So, show 'em
how to do it.

2. Dating / Relationships.

What a great topic for an eBook. There are dozens of
ideas you could use for this one that could each become
best-sellers... How to avoid divorce court. How to make
your marriage last forever. How to be more romantic.
How to pick the perfect mate. How to get people to
notice you. How to use online match making services.
How to be a great father / mother. How to be a great
husband / wife. How to raise great kids. I mean, we
could go on and on and on here. Play the energizer
bunny if we want to. There are dozens of ideas for this
topic and the information sells like crazy. Why?
Because if we have positive, enriching, growing
relationships, we are HAPPIER. And since we can't buy
happiness in a bottle......we buy your eBook instead!

3. Hobbies and Crafts.

Hot selling items in any bookstore or online as e-
books, are information products about hobbies or
crafts. People love making things themselves and
getting the self-gratification of a job well done. You
could do some quick research on the Internet to see
what some of the most common hobbies and crafts are and
come up with some unique ideas.

Some might include woodworking, door wreaths, stained
glass and any type of do-it yourself information.
Things like improving your golf game, a guide to stamp
collecting, antiques and so forth.

Recreation is a huge part of our lives. We all like to
spend time enjoying a hobby. And, we spend a lot of
money supporting those hobbies as a society (My wife is
a major contributor :o) Hobby related information
products are most always a big hit and certainly
warrant consideration when choosing a topic to write
about.

4. Online Shopping.

What tools are available? Where can you find price
comparisons? Are there free trials available? Demos?
Where are the best deals? Are there any meeting places
for like-minded shoppers? Can I browse? Shopping is
becoming a larger and larger industry online (It
already is HUGE) as more and more people are buying
online, and as people buy more and more.

Some kind of resource directory for shoppers would be a
great eBook, I believe. How to find trustworthy
merchants online. How to find the best prices. How to
get special deals and discounts. Etc. Etc. Tips and
resources and webpage links -- HOW TO SHOP
ONLINE...great idea for an eBook.

You could even get "nichey" and create an eBook on how
to shop for "golf accessories" or "fitness stuff" or
"Christian materials." Or, if you're really smart,
you'll create an entire series of eBooks on how to shop
for just about anything. One eBook at a time, for
dozens of different categories.

5. Technology.

I bought a digital video camcorder. I brought it home.
I looked at the 300 page manual. I had no idea how to
use it. If you had an eBook available summarizing in
simple details how to use the various features of the
camcorder, I'd have paid you $100.00 for it! And I'm
sure I'm not the only one.

Technology is great -- but it can be a bit
overwhelming. And, who the heck has 3 days to read
through a manual to figure out how to use the darn
thing you bought, even if it isn't overwhelming to you?
I don't. I'd rather pay someone to show me how.

And that's a market you should consider going after.
There are hundreds of software programs, video games,
computers, electronics, etc. that folks would love to
be able to figure out how to use QUICKLY AND EASILY.
So, you write tutorials and show us how it's done. And
we pay you. And we're all happy. :o) Seriously, I think
this is one of the biggest industries for information
products that is currently untapped. A sharp writer
could make a fortune here.

The next post will continue from here.............until then,
"Keep typin' till your fingers blister!"
Brian Ankner (semi-guru)
Article Writing

Monday, January 28, 2008

A Review Of A Product Called EWriterPro

Hi everyone, I just wanted to make sure everyone was able
to grab this life saving software.

As you know if you have been reading very long, I
do not promote all the "big new things" like all the
other IM sluts do. I refuse to bombard you with the
same old crappy form letters they provide for
affiliates
to use for making A QUICK BU*CK !

Do I make as many affiliate slaes as those sluts do?

No.

Do I have better list retention than those sluts do?

Yes.

Which one makes more sense to you, a quick buck or a
long lasting successful business?

Tough choice....pick one!


Well folks, today I have to tell you about a
software I picked up last week and have been using
since. It is a PDF writer, not just a converter like
pdf995 (which I have used until now).

This is an actual writer similar to Adobe Acrobat but
without the monster price tag.

You can write in it, add links, make changes, and add
images just like using Word only this is a pdf!

No more making your ebook or report in word, converting
it with a conversion software, reading through it and
finding something you want to add or change, going back
to the original Word doc. and making the changes,
converting the changed document again to pdf, and
again, and again, and again.

See, if you haven't produced a product or report yet
then you haven't had the pleasure of trying to work
with a locked document! I have yet to make anything
that I didn't have to make at least one change in!

So follow the link below and grab this fantastic peice
of software, it's only 10 bucks whereas Adobe is 300.
Even if you may not be ready for it yet, it would be
good to have in your arsenal when you need it.
(although you should need it by now if you read my
report.....you did read it didn't you?)

==> http://www.topshelfarticles.com/ewriterpro.html

That's all for this today, I just wanted you to be
able to access this product so you can start on the
product I sugested in the report.

Brian Ankner (non-guru)

Saturday, December 15, 2007

Writing Articles For SEO Purposes

The main reason for writing articles is for the
backlinks and secondary reason of presenting yourself
as an authority on the subject.

When they read your article and like the way you
present the information they will trust that you know
what you are talking about and go through the link in
the resource box to your site.

Articles equal traffic in 3 ways. First by the link in
the article to your site. I receive about 6-10% of my
traffic from the link in the articles I have written
and submitted to various high traffic directories
(ezinearticles, goarticles, etc.).

Second is from various sites that have published your
article because of its relevancy to their site subject.


*tip* go to Google and type in the title of your
article in quotations to see how many sites have
published it. Oh yea, make the titles of your articles
unique enough not to be mistaken for other results. For
instance one article I wrote has the title...
"Professional Article Writing, From Hobby To Income",
when entered into Google it shows 243 results. As I
scroll through the results I can find all the different
sites that published my article.

Traffic from published articles does not amount to a
whole lot but you do get the backlink from "related"
sites, a very good thing.

Third is search engine traffic. After you have
submitted a few articles and they get picked up by
dozens of sites, your backlinks will start to grow.
Backlinks are what will get you in the first page of
the S.E.s results for the keywords in the title of the
articles.

*tip* obviously, put relevant keywords in the title of
your articles.

The more backlinks, the more traffic. Simple.

Google ranks you according to your backlinks. Yahoo
ranks you according to your unique content. MSN ranks
you with a combination

In order to get your site ranked highly in all three
you must have unique content and many backlinks.

For writing articles about subjects that I know very
little I use Instant Article Wizzard


Within a few minutes you can create great articles for
your niche sites without all the time consuming
research needed normally.

I use it regularly and have gained "Expert Writer
Status" at the directories with it. Obviously it
produces good articles. Yes you will need to add some
of your own flare to the articles so they sound like
you wrote them but that part is a peice of cake!

Thanks for reading, untill the next post
Brian Ankner (non-guru)
Article Writing

Thursday, November 29, 2007

Writing Articles as an Affordable Internet Marketing Method

Writing Articles as an Affordable Internet Marketing Method

From freekeywords.wordtracker.com, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.
Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a sure fire way to drive hot traffic to your web site.
Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It's absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don't forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be intact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jump start your article writing momentum. With those benefits listed above, a writer's block is the last problem you will ever be able to surmount.

Go to Top Shelf Articles for more helpful hints and article writing tips

Thanks for reading,
Brian Ankner

Tuesday, October 30, 2007

Outsourcing Your Content Creation

The content of your site tells a whole lot about yourwebsite. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of difference in your site because they can catch the attention of your website visitors and keep them in there.

With good website content you get the benefit of clearly depicting what it is you want to share with people. Also, good content and articles can lead people to your site. With more traffic, you get to earn more from your site making it profitable. A sites success, be it for profit or not, is the number of the flow of traffic in your site.

So how does good content and great articles get you traffic? Well, many search engines rely on the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, it may be chosen to be a part of the top listed sites in the search resultpages.

But before you think of just plastering your site with all the keywords and keyword phrases it could hold, search engines also filter out that abuse. You must have good well written articles that incorporate the keywords and keyword phrases properly in their content and articles.

There are many of those who cannot afford the time to write their own website contents and articles. While writing content and articles specifically designed for the internet may take some getting used to and some researching and learning, there are many writers that can be found all over the world who could do it for you.

Many of us do not have the time to learn web content writing and article writing designed for the internet. There are writers who have great experience in doing this and charge only a minimal fee for such work. Writers like this can be regarded as experts in this style of writing and can greatly help your website to get that coveted spot in the search engine rankings.

Other than getting your site in the web results page of search engines, they can also provide your site with meaningful articles and content that can impress your website visitors and entice others to view yoursite.

Every website could use the extra traffic website visitors could invite.
Then there are those who need papers to be done either for their school or office work. Top writers around the world are very knowledgeable and do extreme researching to get a job done right. They are also very adept in many writing styles that are needed to best suit the client’s need.

Many writers around the world charge a minimal fee depending on the type of writing job needed and the number of words needed in the content. Usually, a two hundred fifty worded article would cost from 4 to 8dollars depending on the writers experience and ability. This is a small price to pay for having acontent rich site or for a well researched and written paper.

There are also many sites that can offer you these services with their team of well trained and experienced writers. They offer many writing services to cover any writing needs. A writer can be based anywhere in the world and are guaranteed to offer good contents and articles. Each one are doubly checked, edited and proofread so that you would get your money’s worth.

Finding a good writer or a site that offers these kinds of services is simply done by searching for them in search engines. Type down your keyword or keywordphrase (e.g. Content Writers, Article Writers) and you will see a long list of sites that offer these services.

The top sites would probably be the best since they have done a good job of keeping their content at a high quality to get them high rankings. But you may also want to shop around and read some of their sample work to get an idea of how much it will cost you.

For more help with content creation go to my Article Writing site where you can get some freebies to get you started in the writing process!

Sunday, October 14, 2007

Basic Concepts to Help You Improve Your Writing Skills

This article is by Mike Lawson, a great writer and a published author. Just thought I'd throw in a different writer's point of view once in a while.


This article is directed at writers seeking publication in magazines, e-zines, newsletters and various other forums. Topics such as vocabulary, grammar and style as well as content, research and editing will be discussed. But before we get that far along, we want to touch on some of the basic skills and characteristics that good writers have and editors seek.

Writers can be classified into four basic categories:

1. Bad writers
2. Competent writers
3. Good writers
4. Great writers

Bad writers: These are the hacks that either can not or will not use the fundamental skills of the written language. Their misspelled efforts are grammatically inconsistent, eaten alive with adverbs and lack continuity in content. Albeit poor examples to emulate, they too have a purpose we will discuss later.

Competent writers: These are writers that possess the fundamental skills of language, can put together a cohesive work and convey the intended message. But their abilities end there. They simply lack luster. If they do get published, it will probably be in the middle of mediocrity.

Good writers: This is the kill zone! This is where you desire to position yourself as a writer. These writers produce excellent content that is fundamentally sound, stylish, entertaining and informational. They have mastered fundamental skills and have a collection of specialized skills that allow them to tweak every word and phase to their advantage. These are writers that readers hate to put down as opposed to pick up. While it is impossible to turn a bad writer into a competent one, it is possible with hard work, for a competent writer to become a good one.

Great writers: The Grand Masters, the literary legends: Shakespeare, Hugo, Steinbeck, etc. The rules here are simple enough. You either are one or you are not. It is not a learned skill or acquired trait. You cannot make a master out of a really good writer any more than you can make a bass fiddle out of a drum.

Keep this hierarchy in mind. Do an honest assessment of yourself. Where are you on the writer's scale?

If you are a bad writer, then I am sorry. There is not much help to offer that will bring you along. Are you a competent writer? Are you content with that? If you are, then you may as well go on your way, too. You will be able to find a niche writing somewhere that will afford you a level of mediocre success.

Are you a competent writer that is motivated to put forth the effort to become a good writer? Or the good writer that has a desire to be even better? Good then! You are the target audience of this series of articles.

Writing is a complex system comprised of many simple parts. The stronger the foundation of the fundamental elements, the more stability in the structure that rests on it. The cornerstone to success in anything that you do is to have a set of obtainable goals laid out before you with an end in sight; a road map, if you will. If you don't know where you are going, how will you know when you get there?

You have already assessed where you are now and where you want be. Once you know this, you can make a plan that takes you there. Develop a mission statement of what kind of writer you will be.

A mission statement forms the constitution that governs the implementation of your plan. Shy away from weak words and phrases: "I will try to, as best I can," etc. They predict failure. Instead use powerful words and phrases! Your mission statement should be full of will statements. "I will master the grammatical aspect of the craft," or "I will continuously improve my editing skills." Make these commitments to yourself and stick to them!

Before you ever pick up a pen or type the first word of a project, you should have a mission statement committed to making you a better writer. It doesn't have to be a long, drawn out, complicated matter. Maybe just a paragraph or so that lays out your personal creed as a writer.

Mike Lawson is a freelance writer and entrepreneur running many Internet ventures. Learn more about writing successful content for your articles or website at Appalachian Writer's Forum or contact Mike at Bluegrass Solutions.

Article Source: http://EzineArticles.com/?expert=Mike_Lawson

Wednesday, September 26, 2007

5 Easy Ways To Get Your Creative Juices Going

Writing an article doesn’t just mean putting down thoughts into
words then typing and writing it. You have to capture the
interest of your readers and get them to keep on reading. To send
your message across you have to get the attention of the reader
and have a firm grasp of their interest and pique their
curiosity.

The main ingredient in baking up an article is a large dose of
creativity. While creativity may come natural to many people,
some just gets into a block or something to that effect that can
drive someone crazy. Many writers have literally torn their hair
out when they get writers block and just can’t seem to get their
creative juices flowing.

Putting words into images in the readers mind is an art. A clear
and crisp depiction requires a certain flair that only creativity
can provide. Similes and metaphors help a lot, but the way an
article gets entwined word for word, sentence by sentence then
paragraph by paragraph into a whole article develops the essence
of the article.

So just what do you have to do when nothing comes to mind? There
is no surefire ways to get the perfect ideas but there are easy
ways to get your creative juices flowing. No one can guarantee
you of having the perfect mindset but many methods may aid you in
achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be
triggered by anything you may hear, see, or smell. Your senses
are your radar in finding great ideas. Write all of them into a
journal and keep it with you for future reference. You may also
write down anything that you have read or heard, someone’s ideas
could be used to develop your own ideas and this is not stealing.
Remember that ideas and creativity can come from anywhere; it’s
the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot
create any space for new ideas. Everyone must have a clear mind
if one wishes to have their creativity in full speed. Get rid of
all obstacles that can be a hindrance to your creativity. If you
are bothered by something, you cannot force your mind to stay
focused.

Try to relax every time that you can and think about your
experiences and interactions with others. Your experiences are
what shape your mindset and your opinions which could be
reflected on your writings. Try to discover yourself, find out
what triggers your emotions. Discover what inspires you and what
ticks you off. You can use these emotions to help you in
expressing yourself and your ideas, with this you can grow
creatively.

3) Create a working place that can inspire your creativeness.
Your working place can be quite a hindrance if it doesn’t make
you feel happy or relaxed. Creativity comes from being in a good
state of mind and a messed up workplace that causes distraction
won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and
relaxed. You may put up pictures, or scents, objects that
inspire, or anything that can get your creativeness cranking. A
clean and well organized workplace also rids of distractions and
unwanted hindrances. With a good working place, you can work in
peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with
the moment or to induce your self to feeling what makes your mind
works best. Finding out what makes you tick could help you find
ways to get your creative juices flowing. Set the pace and tempo
for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known
to use alcohol, a little sip of wine to stir up the imagination.
Some would like some mood music while others let the lighting of
the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting
yourself go and have fun produces adrenaline that can make your
imagination go wild. Take an adventure or a solemn hike. Whatever
it is that is unusual from your daily routine can take the rut
out of your schedule. In no time at all, your creativeness will
make use of that experience and get your imagination to go on
overdrive.

Saturday, September 15, 2007

BlogRush Traffic Exchange

If anyone reading this blog has a blog of their own, you need to check out the new tool by John Reese. Look down the sidebar a little ways and you will see the Blogrush box. It’s a new blog traffic exchange system.

Place the Blogrush box on your blog and when a reader clicks on one of the RSS feeds being presented a new window will open with the blog providing the feed.

Each time a reader clicks on an RSS feed in the box you get one credit for the click and your new blogpost will be served up on countless Blogrush boxes untill it gets a click to equal the visitor you sent.

Leave it to John Reese to come up with a brilliant way to exchange blog traffic! Click Here to get your own Blogrush box for your blog and start exchanging traffic today!

Sunday, September 9, 2007

Writing the Resource Box so it Makes People click

The Internet is the information highway, this phrase has been used
so many times it should be nominated for the Internet Cliché Award.
People that go to the Internet are subdivided into groups, but
generally, they are out to search information. Whether for gaming,
business, fun or anything else the Internet has provided us with
information that has proved to be very beneficial.

Through the recent years many people have learned the secrets of
Search Engine Optimization. More and more sites have seen the effects
articles have done for the traffic of their sites. Some have even
created sites devoted entirely to providing articles that could be
read by their website visitors and have links that could lead to many
sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot
of topics. As a website visitor reads the articles they have searched
for, they can find at the end of the article a resource box that can
be clicked on to link them to the site that has submitted the
article. Of course the article would be in relation to the site. Lets
say if the article is about rotating the tires, the resource box may
lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article.
They will contain the name of the author, a brief description of the
author, a brief description of the sponsoring site and a link. If a
reader likes what they read, they would have the tendency to find out
where the article came from to read more. The resource bow will be
their link to the source of the article and this will entice them to
go to the site and do some more reading or research for the subject
or topic they are interested in.

But like the article itself, the resource box must also be eye-
catching to demand the attention and interest of the reader. While
the resource bow encompasses only a small space, providing the right
keywords and content for your resource box will provide more prodding
for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having
a good resource box? Mainly its driving traffic to your site. Many
sites would allow articles to be placed in their sites because they
can make use of the articles to fill their pages. They also get
affiliation with other sites that can be beneficial for them as well.
For the sponsoring site, when you get people to click on your
resource box, you generate traffic that can be counted upon as
potential customers.

So what would be a good content for your resource box? Basically it
is keywords, learning about the proper keywords that people are
mainly searching for. There are many tools you can find in the
Internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get.
You only get a small space for your resource box so you better make
the most of it. Try to catch the attention of your reader with
resource box content that can make them give a second look. Unlike TV
ads, you don’t have visual aids to drive your point in. But you do
have the power of imagination of a reader. With the right content,
you can make them think and intrigued.

Another tip is to use keywords that should be related to your site.
Do not mislead your potential website visitors. Build your
credibility so that more people would get enticed to visit your site
and browse what you have to offer. Make the people click your
resource box by providing resource box content that makes a lasting
impression. You only get one chance to wow them and hundreds of
chances to repulse them.

Never underestimate the power of the resource box. It may be small
in size but they will provide a significant aid in driving traffic to
your site. A boring resource box will never get a job done. Be fun
and creative but at the same time show that you have a great deal to
offer, too much to ask for something that couldn’t fit a paragraph?
Yes and no, there are many tips and guides that can help you in doing
this, the first step is realizing how important a resource box could
be in making people click your link and be directed to your site.

To learn more Article Writing Tips click on the link and explore the
site of mine called Top Shelf Articles. Don't forget to sign up for
the newsletter and get the freebies!

Tuesday, August 21, 2007

Review Of The Software Called DupeFreePro

Article Writing Tips Review Of The Software Called DupeFreePro.

DupeFreePro is a simple software that is a breeze to use, just enter an article in it on both sides and start to rewrite the new one.

After you have re-written 20% of the article by changing a few words in each sentence and maybe adding a few thoughts of your own, click the "compare" button and the software compares the new one and old one for duplicate content with a selection of down to 3 word phrases.

I usually do 5 word phrases as 3 word phrases is too small, too hard to re-write that far. The software will show you with highlighting the similarity between the two.

Just look for easy words to replace in the 5 word phrase and you are set to go. DupeFreePro is not a spinner, spinners change the nouns, pronouns, verbs and adverbs to a similar word but no matter what, the article will read poorly.

With DupeFreePro you are the one changing the words so that not a single sentence is duplicate and by doing it yourself it will also READ very well!

Using the feature where it will check the top 3 search engines with the text you highlight and come back with any duplicate results is a guarantee that your article will be an original. Google has said they will check for duplicate content down to the sentence.

There are many more features with this software, it's hard to beleive these guys are GIVING IT AWAY!!! Well not that hard to beleive, Micheal And Steven are a couple straight up guys. I have received many tips for my business through their newsletters


With DupeFreePro you will have unique articles with little time wrapped up. BTW, I will give a link here for DupeFreePro and it's a straight link, no affiliate link or anything, I'll not make a dime if you click the link and go to DupeFreePro!!!!(mostly because the software is FREE !!!)

Untill the next post,
Keep typin'
Brian Ankner

Thursday, August 16, 2007

Articles are a quick way to your customers wallet

One way of promoting your website and product can be
achieved for free. As an additional bonus, this “free”
method can boost your sites and sales, doubling and
even tripling your income.

Articles. One of the easiest ways to promote your
website in order to generate traffic and increase your
earnings.

How does this work?

Write articles relating to your website and submit
them to “free content” submission sites. Easy to do,
takes little time and can increase your website
traffic, sales and of course, your income.

How can article writing boost traffic and income?

The article on the free content site contains a link
to your own website. Readers, after reading your
articles, may choose to click on the link and pay you
an unexpected visit. Having them on the free content
sites is also making these articles available to other
webmasters who may wish to publish that article on
their site.

If they do, your article will include a link back to
your site. And anyone who reads the article on that
site can still click on the link to visit your site.

As the list of your published articles grow larger,
and more and more of them are appearing on different
websites, the total number of links to your site
increases also. Major search engines are placing a lot
of significance on incoming links to websites so they
can determine the importance of a certain site.

The more incoming links the website has, the more
importance search engines attaches to it. This will
then increase your website’s placement in the search
results.

If you site is into promoting a product or service,
the links that your articles have achieved will mean
more potential customers for you. Even if visitors
only browse through, you never know if they might be
in need of what you are offering in the future.

There are also those who already have specific things
they need on their mind but cannot decide yet between
the many choices online. Chances are, they may stumble
upon one of your articles, gets interested by the
contents you wrote, go to your site and became enticed
by your promotions. See how easy that is?

Search engines do not just index the websites, they
also index published articles. They also index any
article that is written about your own website’s
topic. So once someone searches for that same topic,
the list of results will have your site or may even
show the articles that you have written.

And to think, no effort on your part was used to
bring them to your site. Just your published articles
and the search engines.

It is no wonder why many webmasters are suddenly
reviving their old writing styles and taking time to
write more articles about their site than doing other
means of promotion.

Getting their site known is easier if they have
articles increasing their links and traffic and making
it accessible for visitors searching the internet.
Since many people are now taking their buying needs
online, having your site on the search engines through
your articles is one way of letting them know about
you and your business.

The good thing with articles is that you can write
about things that people would want to know about.
This can be achieved in the lightest mood but
professional manner, with a little not-so-obvious
sales pitch added.

If you think about it, only a few minutes of your
time is spent on writing one article and submitting to
free content site. In the shortest span of time also,
those are distributed to more sites than you can think
of. Even before you know what is happening, you are
getting more visitors than you previously had.

If you think you are wasting your time writing these
articles, fast forward to the time when you will see
them printed and wide-spread on the internet. Not to
mention the sudden attention and interest that people
are giving your website and your products or services.

Try writing some articles and you will be assured of
the sudden surge in site traffic, link popularity and
interest. Before you know it, you will be doubling and
even tripling your earnings.

Nothing like getting benefits for something you got
for free.

For the resources that professional writers use,
Go To ==> Article Writing Tips <==

Sunday, August 12, 2007

6 Red Hot Tips To Get Your Articles Read

There are many people who dread having to write
papers or articles. Many just feel like it seems to be
too much work and it all just goes to waste when no
one reads the. To some people, reading articles seems
like work to, especially if the article is boring and
very bland. Well, articles are supposed to be read,
that’s their purpose to impart your message and
information. If it is not read then it is a waste of
time and effort.

But all the same, articles have to be written to be
read. It’s just a matter of making them good. Making a
good article doesn’t have to be strenuous and
straining. There are just some points needed to be
reminded of, and some guides to follow. Once you get
the hang of it, writing articles could be fun, as well
as profitable for you and your site.

Of course, writing articles must be about something
you know about, that’s why if you own a site, you
probably are knowledgeable about that certain topic and
theme. When you write about it, you won’t have a hard
time because you already know what it is and what it’s
about. It’s just a matter of making your articles
creative and interesting.

To make sure that your articles get read and enjoyed,
here are six red hot tips to get your articles read.
These tips will make your articles readable and
interesting.

1) Use short paragraphs. When the paragraph are very
long, the words get jumbled in the mind of the reader
just looking at it It can get quite confusing and too
much of a hard work to read. The reader will just
quickly disregard the paragraph and move on to much
easier reading articles that are good to look at as
well as read. Paragraphs can be a single sentence,
sometimes even a single word!

2) Make use of numbers or bullets. As each point is
stressed out, numbers and bullets can quickly make the
point easy to remember and digest. As
each point, tip, guide or method is started with a
bullet or point, readers will know that this is where
the tips start and getting stressed. Format you
bullets and numbers with indentations so that your
article won’t look like a single block of square
paragraphs. Add a little bit of flair and pizzazz to
your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in
the page. Doing this will break each point into
sections but still would be incorporated into one
whole article. It would also be easy for the reader to
move on from one point to another; the transition
would be smooth and easy. You will never lose your
readers attention as well as the point and direction
to where the article is pointing.

4) Provide a good attention-grabbing title or header.
If your title can entice a person’s curiosity you’re
already halfway in getting a person to read your
article. Use statements and questions that utilize
keywords that people are looking for. Provide titles
or headers that describe your articles content but
should also be short and concise.

Use titles like, “Tips on making her want you more”,
or “How to make her swoon and blush”. You could also
use titles that can command people, for example, “Make
her yours in six easy Ways”. These types of titles
reach out to a persons’ emotions and makes them
interested.

5) Keep them interested from the start to the finish.
From your opening paragraph, use real life situations
that can be adopted by the reader. Use good
descriptions and metaphors to drive in your point,
just don’t over do it. Driving your examples with
graphic metaphors and similes would make it easy for
them to imagine what you are talking about. Making the
experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just
ordinary and insipid statements. Using specific facts
and figures can heighten your article because it makes
it authoritative. But do not make it too formal, it
should be light and easy in them and flow. Like a
friendly teacher having a little chat with an eager
student.

Brian Ankner has been writing articles and website
content for quite some time now and has created a site
dedicated to helping aspiring artists blossom into
great writiers. For the resources that he uses,
go to => Professional Article Writing <= and pick up
the tools to start your publishing career.

Monday, August 6, 2007

How to Create an Outline For All of Your Articles

We’ve done it through junior high, it expanded longer
through high school, then on college it became
chapters. No matter how many times a person has done
it, writing articles has proven to be a task many have
continuously avoided. Now at a time when writing
articles could help your job or work, facing the job
at hand can be still faced with unfriendly behavior.

While there are a great number of people who do not
have the same attitude in article writing as others,
there are still those who would rather walk in piping
hot coals than do some article writing. What sets
people apart from others towards article writing is
that they are prepared and have some methods and
procedures in writing articles.

One of the methods you can use to prepare yourself
when tasked to write in article is creating an outline
first. Creating an outline for all your articles makes
you prepared. You have an idea of what to do first and
make a plan for your succeeding steps. Being prepared
makes the job easier and faster. Being organized will
allow for disorientation to be shunned away.

An outline can act as the design or blueprint for
your article. This will guide you in creating the
introduction, body and conclusion of your article.
Here in this point, you can write down some of the
ideas and sentences that you feel will look good in
your article. This could be some of the focal point
that could help make your article creative,
interesting and appealing to a reader.

A carefully planned and fully prepared project would
guarantee and ensure a problem and worry free
procedure that can virtually go without any hassles.
Creating an outline for all your articles will get you
ready and breeze through writing an article in no time
at all. Here I will provide you with some tips and
guidelines in how to create an outline for all of your
articles.

Do a couple of brainstormings and jot down your
brilliant ideas first. Think of some ways to attract
the interest of your reader. Designate a time frame
where you can write down all the ideas that you can
use for your articles. By this time you should have
done all your research and information searching.
Review and reread your ideas and notes, gain mastery
and sufficient familiarity with your topic so that
writing them down later on will be easy for you.

The next step is to discover your sub topic and sub
titles. As you would provide a first sentence for your
article, one that would immediately grab the attention
of your reader, you would need some as well for your
sub topics. To be concise, you would need to get all
the facts that will support your point.

These are the frames or skeleton of your article, now
its time to add the flesh and the meat of your
article. You will need to connect all your paragraphs
and sub topics. This will form the body of your
article. While the introduction will usher in the
ideas of your paragraph, you will need a conclusion.
The conclusion will wrap up your points and drive in
what you are saying in your article.

The outline for your article would also require you
to write a draft first. This may take more than one
attempt but remember that it is called a draft for a
reason. Your outline shall be perfected as each draft
is written and this draft is meant for your eyes only
so there’s no reason to feel ashamed. As you go on,
you will clearly see the bigger picture and write an
article that will perfectly suit what is demanded of
it.

Reread and reread what you have written down. Always
refer to your outline so that you wont drift away from
what you had first written down. Its not hard to be
caught in the moment and get lost in your writing
frenzy. Your outline will help you keep in track. All
those hours spent in outlining your article will not
go to waste. This will serve as your guide in writing
articles. Trust and rely on your outline because this
will prove to be a very helpful tool in writing all of
your articles.

While in the process of creating topic and sub topic
headlines you will sometimes come up with similar but
not tightly focused thoughts. Write these down on
another sheet as they will be the basis for your next
article to compliment the first one. When using this
method you will find it easy to come up with several
ideas for subsiquent articles all surrounding the
first. After all, who wants to write just one article?

Article writing can be a rotten chore or a simple
process when using a system. It's your choice!

(of course I often use an article writing software!)

Keep Typin'
Brian Ankner