Article Marketing is a form of "soft-sell" advertising that works in an indirect and often more successful way. Unlike traditional advertising which seems to get one's guard up because modern people tend to inundated with ads and thus will likely ignore them, Article Marketing presents itself as something informative and "harmless" by evaluation. No one wants to feel manipulated, but today's customers recognize that the point of an marketing is precisely that, and thus the message of a regular ad will most likely be successfully resisted by a majority of customers.
Then again, with Article Marketing, information and facts that is of interest to the customer is presented in a friendly way reminiscent of a normal newspaper or magazine article (hence the name) and thus effortlessly gains the consumer's trust. By not pitching a sale, the individual does not feel pressured and, in fact, is generally unaware of the fact that promotional efforts are indeed being made all the same. In this way, there is no internal opposition for marketers to conquer in the potential customer, making the job that much simpler.
For instance, a local accountant may pen an article in the local paper concerning taxes throughout tax season. He or she will reveal, say, new alterations to the tax law for the current fiscal year, changes which may affect routine credits and exemptions. In doing so, the accountant is truly providing a useful service while at the same time putting his or her own business in a positive light - as the source of such knowledgeable and useful information.
The business is mentioned only casually, almost as an afterthought - but it is precisely because of this understated manner of presenting one's business, in conjunction with the offer of timely useful information, that can help unconsciously endear the business to consumers, creating a positive association of the business that pays dividends in increased business.
It is, in short, exposure, free publicity - of the good kind. It's a little different online, but the core is basically the same. Businesses still create articles in their area of expertise in order to receive exposure and achieve recognition by sharing timely and useful information. But the internet offers exponentially increased reach, and can be a very powerful profit generation engine if deployed correctly.
The advice of proven professionals will be of great benefit in this arena. Whereas so-called "old media" like print and radio may still be indulged in on an amateurish basis by oneself, such as calling up the local paper to offer to write timely tax advice, when it comes to the worldwide web it is usually best to have well seasoned experts handle all the intricacies involved, a great deal of which is technical and technological.
Then again, with Article Marketing, information and facts that is of interest to the customer is presented in a friendly way reminiscent of a normal newspaper or magazine article (hence the name) and thus effortlessly gains the consumer's trust. By not pitching a sale, the individual does not feel pressured and, in fact, is generally unaware of the fact that promotional efforts are indeed being made all the same. In this way, there is no internal opposition for marketers to conquer in the potential customer, making the job that much simpler.
For instance, a local accountant may pen an article in the local paper concerning taxes throughout tax season. He or she will reveal, say, new alterations to the tax law for the current fiscal year, changes which may affect routine credits and exemptions. In doing so, the accountant is truly providing a useful service while at the same time putting his or her own business in a positive light - as the source of such knowledgeable and useful information.
The business is mentioned only casually, almost as an afterthought - but it is precisely because of this understated manner of presenting one's business, in conjunction with the offer of timely useful information, that can help unconsciously endear the business to consumers, creating a positive association of the business that pays dividends in increased business.
It is, in short, exposure, free publicity - of the good kind. It's a little different online, but the core is basically the same. Businesses still create articles in their area of expertise in order to receive exposure and achieve recognition by sharing timely and useful information. But the internet offers exponentially increased reach, and can be a very powerful profit generation engine if deployed correctly.
The advice of proven professionals will be of great benefit in this arena. Whereas so-called "old media" like print and radio may still be indulged in on an amateurish basis by oneself, such as calling up the local paper to offer to write timely tax advice, when it comes to the worldwide web it is usually best to have well seasoned experts handle all the intricacies involved, a great deal of which is technical and technological.
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