3 Things You Must Do Before Submitting Your Articles

To all writers and non-writers out there, now is the time to start
digging up those creative writing skills back. With modern
communication technology comes the popularity of information-
based marketing, which is one of the oldest and most effective
techniques in getting targeted prospects to sites and converting
them into buyers.

This is why article writing, submissions and publications are also
getting popular. There are already many tools that people can
use to make the process of distributing their articles more easily.

Though this is invaluable in getting the contents more exposure,
which is only half of the story. Let us take a look first at the
common mistakes that some people make before submitting
their contents to article directories:

1. Confusing the reason to promote the articles with the reason
to write them. In article writing, there are three key benefits
why you are promoting them; branding, lead generation and
promotion, which are all part of your optimization efforts. But
there is only one reason why you write an article, and that is to
inform your audience.

If the article is not focused on this primary and most important
purpose, it will fail to achieve the three promotion benefits
because no one will be interested in reading them. You need to
figure out first how to get people to read what is in your article,
then make them click on your resource box.

You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article
marketing. You may know already that your articles can help
you generate additional links back to your site. But do you know
that you can get more visitors and better search engine results
from that same articles? Mention keywords at strategic places.
Just be sure not to over do them. Some are even using anchor
texts which is also an effective method. But it is important to
know that majority of the directories are not able to support this.

Remember that is not only about the links back to yoursite.
Part of doing well in your article marketing is getting picked up
by publishers with a large number of audiences and gaining the
ability of leveraging other brands because of the quality of your
work. Better search engine results also are great benefits. But
these things do not put much money in your pocket. There are
other factors that can turn your article marketing efforts into an
opportunity thatcan boost your earnings.

Not just increase the number ofvisitors to your site. Start out
with a plan and see to it that your article will serve the function
that you intended it to have.

3. Publishing content that does not help your readers. Maybe in
the process of writing articles, you are thinking that all that is you
wanted is links back to your site. And any visitors it can generate
are fine. Guess what? Not all article banks and directories are
going to accept your content automatically.

Oftentimes, they have some guidelines and specifications on the
articles that they are accepting. You can double the number of
sites you can submit to by writing articles that the directories
want to share with other people. All it takes is one publisher with
a hundred thousand readers to increase your potential audience
overnight.

Write the articles that publishers want in their publications if you
want your article marketing to work the most effective way
for you. This also means you have to obey the standard
guidelines, spell checks, researching on a good topic and even
hiring a writer to produce a good content on your behalf. In the
end, it is all really a matter of choice on your part.

You can start getting a little exposure from increased links back
but on a very basic level. Or enjoy massive exposure from a little
extra time making quality contents. It will be your choice. You
may not be aware of the fact that an article submitted on
directories is not meant to have the same level of exposure as
highly-targeted content ones geared on a narrow group of
people.

Learn the difference between these two and it will surely help
you know what kinds of articles to write and to submit.

Till the next post, keep on typin'
Brian Ankner
Professional Article Writing Tips