4 Things Articles Must Have

The importance of articles in today’s websites and internet based
companies are immeasurable. They dictate a lot in the success and
the drive of traffic into one’s site.

It has become a key element in making a site work and earns a profit.
A website operator and owner must have the good sense to include
articles in his or her site that will work for them and earn them the
many benefits articles can giveto their site.

Articles have been known to be the driving force in driving traffic
to a website. Articles are a factor in giving site high rankings in
search result pages.

The higher a site ranks the bigger slice of the traffic flow pie he
gets. With a huge number in traffic flow, there are more profits
and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have
certain requirements as well. These requirements must be met
to obtain the maximum benefits an article will provide for your
site.

A well written article will catch the eyes and interest of your
customers and keep them coming back for more. They would
also be able to recommend your site to others.

Here are some tips to help you and assist you in making your
articles. Below you will read about four things all articles must
have to make it successful and helpful in making your site a
profit earning and traffic overflowing site.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword
phrases. As each website visitor goes to a site, there are those who
are just merely browsing but actually looking for a specific
something.

When this happens, a searcher usually goes to a search engine and
types in the keywords they are looking for (e.g. Toyota Camry,
Meningitis, Tax Lawyer and Etcetera). It could be anything they
want.

The Important thing is that you have an article that has the
keywords that are related to your site. For example, if you
maintain an auto parts site, you must be able to have articles
about cars and their parts.

There are many tools in the internet that provides service in
helping a webmaster out in determining what keywords and
keyword phrases are mostly sought out. You can use this tool to
determine what keywords to use and write about.

• Keyword Density

Know that you have your keywords and keyword phrases, you
must use them fully. An article must have good keyword density
for a search engine to “feel” its presence. Articles should at least
have three to six percent of keyword density in their content for
search engines to rank a site high in their search results.

Getting a high rank is what articles do best for a site. Keyword
density is the number of times a keyword or keyword phrase is
used on an article. The number varies depending on the number
of words used in an article. An effective article must have a
keyword density that is not too high or too low. With a very high
density, the essence of the article is lost and may turn off a reader
as well as the search engines. It comes off as overeager. A low
number may be ignored by the search engines.

• Good Article Content

Like what is stated above, you cannot just riddle an article with
keywords. They must also be regarded as good reading materials.
Articles must be able to entertain people as well as provide good
information and help for their needs.

Articles should be written well with correct spelling and good
grammar. If you want people to trust you, make your work good
and well thought out.

People respond well to figures, facts and statistics. Try to get great
information and as many facts as you can. A good and well written
article will boost your reputation as an expert in your chosen field
or topic. As more people believe in you. They will be able to trust
you and your products.

• Linking Articles

And another important thing to remember. If you are going to
submit articles to ezines and/or contribute your articles to
newsletters and other sites, DON’T ever forget to include a link
to your site.

A little resource box with a brief description of your site and you
should always be placed right after your articles that you have
submitted. If people like your articles, they will most likely click
on the link directing them to your site.

Add a resource box like this........

Brian Ankner has been writing articles and website content for quite some time now and has created a site dedicated to helping aspiring artists blossom into great writiers. For the resources that he uses, go tohttp://www.topshelfarticles.com/Professional_Article_Writing.html and pick up the tools to start your publishing career.