When you are trying to make money off of the articles on your website, it isimportant to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have.
There are severalways so market and promote your website, one of them being though banneradvertisements.
What Banner Ads Can Do For You
Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your ownsite to the top of search engine results.
Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.
Free Banner Exchanges
Free banner exchanges are when you and other sites exchange each others banners.
Their banner will go on your site and your banner will go on their site. Although this option is free, there are two main problems with it.
First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shoot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links.
Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content.
These“banner farms” or “link farms” will do nothing positive for your site and, inthe meantime, you will be bringing them potential traffic.
Paid Banner Ads
As we said above, paid banner ads cost money, but they will eventually pay offif you choose the right ones.
You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose asite that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.
TIP....when purchasing banners ads make sure that your placement is "above the fold" meaning veiwable upon landing without having to scroll down the page. When someone goes to that site,it counts as an impression. If your banner is below the fold and that person leaves the site without scrolling down the page, you have just paid for an impression but they never saw your banner!
TIP....when making your banner, keep in mind that you are trying for the click, not the sale. Design your banner in such a way that it simply entices the click.
Don't try to sell them your product with the banner just get them to click. Unlike PPC where you have to pay per click, banners are sold as CPM(cost per 1000 impressions).
The more clicks you get, the better the ratio. Standard is about 1/2 of 1 percent will click.So for 1000 impressions you should get about 5 clicks or visitors to your site.
The more clicks you get, the LESS each click costs. The usual going price is between $.50 - $1.00 per 1000 impressions equaling 10 - 20 cents per click.
WATCH OUT....somesites can receive 20,000 - 100,000 impressions in a day thus costing you upwards of $100.00a day for your traffic.
That being said, banners are also the only way to effectively get a few THOUSAND clicks a day! PPC just can't deliver that kind of traffic.
All in all, banner ads can end up being profitable for your site if you goabout it the right way. If you do decide to check out banner advertisement as amarketing avenue, be sure to keep the above tips in mind.
For more Article Writing Tips and info about the advertising of your sites!
Till the next post........
Brian Ankner, The Article Guy
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